Cost to get customers to pay us for us at a reasonable price depends in part on the ability to buy advertising. Advertising costs with our time factors, many of which are beyond our control vary depending on a number of. Historically, we as a primary means of marketing their services have used online advertising.
Overall, online ad spending in recent years and we have significantly increased costs to rise further, as long as demand remains strong online advertising is expected. If we not able to reduce their operating costs, increase our customer base to increase the pay or subscription revenue is expected to pay increases offset the negative affects our profitability.

Two recent events highlight the value of JDate. First Great Hill (BPH) Partners, a private equity firm that shares outstanding, which recently offered to take the company private U.S. $ 3.10/share for a small premium of 44% is what the current prices. Many key stakeholders, particularly osmium Partners, came out to vote against the acquisition Commission asked specifically, and that the company U.S. $ 6:07 per share. Offer special committee unanimously and was rejected by Piper Jaffray to "pursue other strategic alternatives." In fact, I think it's a good chance we see more and more supply, or will the Great Hill Partners, or even the largest Match.com, online dating services like that would later dominate the top . Online dating is highly scalable, and its current valuation Spark Networks, one of the biggest players in online dating would be a steal.